• TOM’s This is not a shoe.
  • TOM’s This is not a shoe.
  • TOM’s This is not a shoe.
  • TOM’s This is not a shoe.
  • TOM’s This is not a shoe.

TOM’s This is not a shoe.

2016

When you buy a pair of TOM’s your not just providing a pair of shoes to a child in need, you’re helping provide them with an education, hope, a future.  We thought this to be very powerful and thus came the, “This is not a shoe” campaign, TOM’s fist ever! In this campaign we educated consumers not only on how TOM’s shoes give One for One, but also encouraged them to become part of the solution, to join the movement in helping others. Ads were placed in 5 key cities, Denver, Tampa, Chicago, Raleigh, and Austin to test the market, while social medial tackled the remaining states.  There was an outpour of support as people embraced the movement. Cheers to the beginning of something, not good, but great.